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Parenting13 May 2025 Vandana Prasad

Screen Time and the Developing Brain

A calm, non-judgemental look at what screens do to young attention and early cognitive development — and how to use them without guilt.

Screen Time and the Developing Brain

Let us start honestly

Every family uses screens. Sometimes a twenty-minute programme is the difference between a cooked dinner and a takeaway, and no parent needs a lecture about it. What is worth understanding is the mechanism, so you can make deliberate choices rather than anxious ones.

What the research broadly agrees on

Fast-cut, high-stimulation content trains the brain to expect novelty every few seconds. Real-world activities — a puzzle, a book, a conversation — cannot compete on that measure, and can feel flat by comparison for a while afterwards. The effect is strongest in the youngest children and with the most frenetic content.

Content and company matter more than minutes

A slow-paced programme watched beside a parent who talks about it is a genuinely different experience from an autoplaying feed watched alone. The same twenty minutes can be conversation or sedation.

Practical suggestions

  • Prefer slower, story-led content over rapid montage.
  • Watch together when you can, and talk about what happened afterwards.
  • Avoid screens in the hour before bed and during meals.
  • Turn off autoplay so the ending is a real ending.
  • Keep background television off — it measurably reduces the language children hear.

The balance we suggest

Not zero. Just less than the default, chosen rather than drifted into, and never in the slot that would otherwise be spent talking, reading or playing together.

Curious to see it for yourself? The easiest way to understand a Shichida class is to sit in one. Message our team on WhatsApp to book a trial class and we will help you choose the right stage for your child.

Sources & Further Reading

For readers who would like to explore the wider science of early years cognitive development, the following authoritative organisations offer trusted further reading:

  1. Center on the Developing Child, Harvard University. Brain Architecture & Early Childhood Development.
  2. World Health Organization. Improving Early Childhood Development: WHO Guideline.
  3. UK Department for Education. Statutory Framework for the Early Years Foundation Stage.
  4. NHS. Children’s Development & Early Learning.